Our Story
"Live Famous" began as a concept in 2010, and evolved into a phrase used in songs. Over time, it took on a new meaning and has since grown into a well-known brand. The initial products were based on a white t-shirt with a unique metallic heart and crown emblem.
While many people associate "Live Famous" with celebrity status, this is not the sole meaning. The intention is to make you feel like a star in your own world and to empower you to believe that anything is possible when you devote your time to it. If you live to be remembered, you are “Live Famous.”
“Rap on Lynn gets a positive spin” - The Daily Item
Christopher Williams, known by his stage name C Wells, has been rapping about Lynn since he was 14 years old. Despite his humble beginnings, he has found success in his career and his passion for music remains unchanged even as his circumstances have evolved.
A decade after he started, Williams has become a full-fledged independent artist who’s toured and played before thousand-person crowds in Boston and Atlanta, as well as an entrepreneur with his own clothing line, Live Famous. He’s been mentioned in a feature article on the Recording Academy Grammy Awards website and has been invited to the Museum of Fine Arts in Boston to take part in its exhibit, Writing the Future: Basquiat and the Hip-Hop Generation, about the Jean-Michel Basquiat influence on the musical genre.
The niche he’s found is rapping explicitly about Lynn, and his experiences living in it. Williams said with his success, he’s proven children in Lynn can be legitimate artists.
“I should call my style Lynn, because that’s what I focus on. When you listen to my music, I want you to feel like you’re here.”